What does CTR stand for?
AnswerClick-through rate
CTR measures how often people click after seeing an ad.
Business · Facts & stats
SEM facts & stats
7 fact-checked facts about search engine marketing and paid search, each with the reason behind it. 5 more are in today's round and join this page after it closes.
The basics
What is the key difference between SEO and paid search?
AnswerSEO earns organic results; paid search buys ad placements
SEO targets unpaid rankings, while paid search places ads.
Going deeper
What do negative keywords do?
AnswerStop ads showing for unwanted searches
Negative keywords filter out irrelevant searches.
Which of these is a standard keyword match type?
AnswerPhrase match
Common match types include broad, phrase and exact.
What does Google's Quality Score mainly rate?
AnswerHow relevant ads, keywords and landing pages are
Quality Score reflects expected click rate, ad relevance and landing page experience.
Expert level
In what year did Google launch its AdWords ad platform?
Answer2000
AdWords launched in 2000 and was later renamed Google Ads.
Which two factors are central to Google's Ad Rank?
AnswerBid and ad quality
Ad Rank combines your bid with the quality of your ad.
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